Recruiting Process

4 Must Have’s in Cover Letter’s to College Coaches

Every college coach is now recruiting online in one form or another. One of the best ways to introduce yourself to coaches and initiate the recruiting process is with a well-written email containing your cover letter and athletic/academic resume. Here are some tips for writing a quality cover letter for coaches.

Be concise –

Coaches don’t have enough hours in the day. If you send them a full page cover letter talking about your entire athletic, academic and community accomplishments they won’t read it or look at anything else you send them. The entire cover letter should be two to three paragraphs and no more than half a page.

Cover the big three: 1.Who you are, 2.Athletics, 3.Academics –

Coaches need to know your name and grad year immediately so they know whether or not they can respond to your email right away. Follow that information with a quick introduction of your measurables (height, weight & position) along with your academic information. List your GPA and if you have taken then SAT or ACT include that information as well. You will want to also include your single best athletic honor and academic honor. Don’t list any more than one each, save that for your resume.

Triple check spelling and grammar –

Coaches make quick opinions about athletes based on your writing, poor spelling shows laziness and a lack of attention detail. Don’t think that because you used spell check on the computer it is correct. Take your cover letter and resume to your English teacher and have them quickly look it over.

Make it personal –

As more and more athletes contact coaches through email you need to stand out. Coaches aren’t responding to a generic letter unless you are an amazing athlete. If you take the time to write a personalized message to coaches they will take time to respond to you. Go beyond just changing the name of the University in the email; include a couple sentences about their university and their programs most recent results.


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